“REVELATIONS. ARARAT” BY MEDIACRAT
On 10 June, the “Revelations. ARARAT” presentation took place at Sergei Zhenovach’s Theatre Art Studio. The event supported by MEDIACRAT was organised to commemorate the 125th anniversary of the legendary producer of the Armenian brandy ArArAt and the Yerevan Brandy Company. Over 200 guests, prominent entrepreneurs, representatives of the media and art community including Stas Namin, Ruben Vardanian and Alena Doletskaya, gathered together to celebrate this significant milestone. The event was crowned with success and came as a logical sequence to the DVIN 50 Appreciation Ceremony co-hosted by ArArAt and MEDIACRAT in summer 2012 to recognise the people who made a significant contribution to promoting the Armenian heritage and culture around the world. ArArAt’s 125th anniversary is not just another jubilee but a momentous occasion to demonstrate the heritage and traditions of the brand that has become one of Armenia’s symbols. To accentuate the event’s status and show the 125 years of ArArAt’s triumph in a patchwork of genres and forms as well as to create a truly memorable moment, MEDIACRAT joined forces with a number of young and talented artists from the TSEH group to prepare a unique collector’s book entitled “Revelations. ARARAT”. The book is dedicated not only to Armenia and the Armenian culture but also to the most intense moments that fill our lives with happiness and meaning.
BOLSHOI Sport to Host a Laureus Event in Russia, First in Several Years
The Laureus World Sports Academy, one of the most influential charitable organisations in the world, unveiled plans to expand its activities in Russia. The event where the Academy is expected to announce its plans is scheduled to take place in Moscow this autumn and will be co-hosted by BOLSHOI Sport magazine, whose Editor-in-Chief and four-time Olympic champion Alexei Nemov is the only Laureus Academy member in Russia. In the early 2013, the Laureus Academy granted BOLSHOI Sport the exclusive status of the Official Media Partner in Russia.
The event will be primarily attended by world renowned athletes and members of the Laureus World Sports Academy (including Boris Becker, Vitaly Klitschko, Franz Beckenbauer, Martina Navratilova, John McEnroe and others) as well as representatives of Russia’s political, business and sports elites.
In 2014, BOLSHOI Sport is slated to co-host the country’s first Laureus Sport for Good Awards Russia.
BOLSHOI Sport magazine made its first appearance on the Russian media market in late 2005. According to TNS Gallup Media research, the semiannual audience of the publication in Russia reaches 1 million readers.
South Africa and Brazil Plan to Publish BRICS Business Magazine
BRICS Business Magazine seeks to explore new markets based on a licensing model. At the time when the magazine’s third issue was being prepared for release large publishing houses from South Africa, Hong Kong and Brazil expressed their interest in the project. The negotiations are underway to grant the partners the right to publish local versions of the magazine with a significant share of original content.
This presence on the BRICS markets as well as in other developing countries was the magazine’s original objective. Today the publication is distributed at international business forums as well as through international direct mail and subscription.
BRICS Business Magazine caters to the audience of global opinion leaders, heads of corporations, investors, economists and political scientists. The magazine is published by MEDIACRAT in English and Russian language editions to bridge emerging-market communities, guide global investors and lead high-growth nations. The Editorial Board of the publication is chaired by Ruben Vardanian.
BOLSHOI Sport's Editor-in-Chief Alexei Nemov Interviews Alina Kabaeva for the First Time in Years
A prominent Russian gymnast, winner of four Olympic gold medals, the only Russian member of the Laureus World Sports Academy, leader of the Young Stars project and Editor-in-Chief of BOLSHOI Sport magazine, Alexei Nemov conducted his first interview in his new capacity as journalist. Alexei’s interviewee was Alina Kabaeva – a fellow athlete and gold medallist of the Athens Olympic Games, now a member of Russian Parliament. The famous gymnast spoke openly and matter-of-factly about her rise to Olympic glory and her current busy schedule, about promoting sports for children as well as future and former champions. “She gave straightforward answers to all of my questions. I had a great time talking to someone I knew very well but in my new capacity. Alina was honest, she spoke from the heart, which made me very happy,” admitted Alexei Nemov after the interview that lasted one and half hours and will now be published in BOLSHOI Sport magazine’s June edition. The famous Russian gymnast accepted the appointment as Editor-in-Chief of the magazine as of 1 June. The fact that this office is now occupied by the legendary athlete means that the magazine will significantly expand its activities and maintain greater presence at various sporting events. It is also more likely to initiate and support charitable projects at the federal level, which is particularly crucial on the eve of the 2014 Winter Olympic Games in Sochi.
New Creative Solutions by MEDIACRAT for OPIN
MEDIACRAT was commissioned by OPIN to develop corporate identity and marketing materials for its premium-class residential community Park Rublevo. “Among the materials that we developed were the logo, corporate colors, scripts, business documentation and accessories, as well as a B2C brochure. Austere and concise design and color choice – black and golden – emphasize the elite-oriented appeal,” explains Igor Borisenko, Creative Director at MEDIACRAT.
Founded in 2002, OPIN is one of the leading real estate development groups operating in Moscow and the Moscow Region.
Creative management of the project is provided by MEDIACRAT.
BRICS Business Magazine in Tomsk and Washington, D.C.
In May, BRICS Business Magazine partnered with two influential forums in Russia and the U.S. The publication supported XV Tomsk Innovation Forum and Doing Business with the BRICS conference in Washington, D.C. as a media partner.
In Tomsk, the forum’s key discussions focused on the innovative development of primary sectors of the economy. Alexey Miller, Chairman of the Board of Gazprom, Anatoly Chubais, Chairman of the Board of Rosnano and Dmitry Konov, CEO of Sibur, among others, shared their insights on this issue. The conference in Washington, D.C. was centered on the analysis of trade relations with and among BRICS nations.
BRICS Business Magazine caters to global opinion leaders, top business moguls, investors, economists and political scientists. The magazine is published by MEDIACRAT in English and Russian language editions to bridge emerging-market communities, guide global investors and lead high-growth nations. The Editorial Board of the publication is chaired by Ruben Vardanian.