MEDIACRAT Celebrates 10-Year Anniversary
MEDIACRAT turns 10 in September, but the company announced the entire year of 2014 as its anniversary year. This autumn MEDIACRAT will invite its partners and clients to a ‘birthday bash’ to celebrate such a delightful occasion. As for the firm’s employees from all divisions – publishing, event management, and brand development – they have already begun receiving all kinds of presents, from good news to a new office.
“We did not set out to do this purposefully, but events transpired in such a way that on this anniversary year, the company went through very important and very positive structural changes,” says Managing Partner Arman Jilavian. “We will make a proper announcement at the right time, but what I can say now is that MEDIACRAT has become stronger and perhaps, even more profound. We are excited about our work, and what’s really important, we can remain optimistic about our long-term plans in this uneasy market. In fact, it’s just a beginning, and the sky is the limit.”
SPEAR'S Russia Releases Special Issue on Philanthropy
SPEAR’S Russia magazine has expanded the list of its regular topics, adding charity, philanthropy, patronage of arts, and social entrepreneurship. The April issue features a new section that contains interviews with Ruben Vardanian, Irina Prokhorova, Vagit Alekperov, and Dmitry Zimin, and talks about all the most important private and corporate philanthropic initiatives in Russia today.
“At the magazine, we have long kept this topic on the sidelines, in the periphery of our vision, so to speak. Now, I hope it will become as important for us as wealth management itself. Because ‘how to make money’ and ‘how to keep money’ are two questions that many people have already largely found the answers to. What we want to talk about is how to use what you have, how to turn it prolific, and how to change the world around us, even if only a little,” offers Andrei Vdovin, Editor-in-Chief of SPEAR’S Russia, in his opening remarks.
SPEAR’S Russia is the Russian language version of its British namesake, the most trsutworthy and influential magazine for the world’s richest audience.
Creative and commercial management of the project is provided by MEDIACRAT.
Alexei Nemov and BOLSHOI Sport to Host ‘Sochi – Moscow – Rio’ Gala Reception
Alexei Nemov, Editor-in-Chief of BOLSHOI Sport, four-time Olympic champion, and member of the Laureus World Sports Academy, will once again invite his friends – famous Russian and international athletes, as well as members of the athletic, political, and business establishment – to ‘Sochi – Moscow – Rio’ gala reception to be held on May 20 at the Vetoshny Art Center in Moscow.
This event will be a logical extension of the reception which Alexei Nemov held last October on the eve of the Sochi Olympic Games. While at the time Nemov and his friends wanted to wish the athletes to be victorious at the upcoming Games, this time they will gather to celebrate the winners, to thank once again all those who made the Sochi Games the most successful Winter Olympics in Russia’s post-Soviet history, and to pass the torch from the winter sports athletes to the summer sports athletes who have already started preparing for the 2016 Olympic Games to be held in Rio de Janeiro.
Mercedes-Benz, Donstroy and BCS Premier will be the official partners of the event.
BOLSHOI Sport Readership Increases by 18.8%
According to the latest TNS Gallup Media research, the number of readers per issue of BOLSHOI Sport magazine in Moscow has increased by 7.9% in six months, growing from 159,000 in June 2013 to 171,600 readers in January 2014. The growth of readership for one issue over the same period across the entire country was 18.8%, having reached 540,900 people.
The semiannual audience of BOLSHOI Sport in Russia grew by 10% for the whole country and reached 964,900 readers. This indicator also showed a positive trend both in Moscow – demonstrating an increase by 12.4% (to 260,300 readers) – and in St. Petersburg, with a growth of 19.6% (to 104,200 readers).
BOLSHOI Sport magazine has been published since late 2005. In the spring of 2013, Alexei Nemov was appointed Editor-in-Chief of the publication.
Creative and commercial management of the project is provided by MEDIACRAT.
Soft Power in BRICS Business Magazine
Soft power is the central theme of the new issue of BRICS Business Magazine. The main features of the issue discuss which emerging economies are most adept at accumulating that power and strategically using it in a beneficial way, as well as the mistakes they make. “We need to fully recognize and take account of the difference between ourselves and other people and bear in mind that we think and perceive information in different ways. In any communication there is a risk of pseudo-communication when the difference between the meaning conveyed and the meaning perceived is too great. Many developing nations suffer from this problem to varying degrees,” writes Ruben Vardanian, Chairman of the Editorial Board of BRICS Business Magazine in his opening remarks. Among the experts of the issue is the famous economist Nouriel Roubini, President of the Republic of Korea Park Geun-hye, Brazil Defense Minister Celso Amorim, Founding Director of The Evian Group Jean-Pierre Lehmann, Vice President of Twitter Shailesh Rao, Nation Brands Index™ developer Simon Anholt, famous linguist Vladimir Plungian, and many others. The new issue of BRICS Business Magazine will be distributed at major international economic forums in spring and summer of 2014. BRICS Business Magazine caters to world opinion leaders, heads of corporations, investors, economists and political scientists. The magazine is published in two language versions – English and Russian.
MEDIACRAT Develops New Packaging Design for Limited-Edition ArArAt Akhtamar Brandy
Commissioned by Pernod Ricard Eastern Europe, MEDIACRAT developed a packaging design for a limited-edition collectible series ArArAt Akhtamar brandy. The release of the vintage was timed to coincide with the 90th anniversary of Sergei Parajanov, a famous Soviet film director, screenwriter, and artist known as the creator of a unique cinematic language.
The design of the Akhtamar brandy packaging features the same visual elements from Parajanov’s principal cinematic experiment – the film The Color of Pomegranates dedicated to the Armenian poet Sayat Nova with the lead role played by Sofiko Chiaureli. Her image became the key design element of the Akhtamar brandy packaging.
The Akhtamar limited-edition collectible series was presented in Moscow at the art show The Color of Pomegranates organized by the Solyanka State Gallery together with the Yerevan’s Sergei Parajanov Museum and supported by ArArAt.
Issue 6 of Mercedes-Benz Fashion Week Russia Magazine Released
Having been the long-term partner of Russia’s main fashion week – the Mercedes-Benz Fashion Week Russia (MBFWR) – MEDIACRAT has developed and released the latest issue of Mercedes-Benz Fashion Week Russia Magazine to coincide with the 28th MBFWR season, its fashion shows held at Moscow’s Manezh in late March.
MBFWR Magazine is an indicator of what is happening in the Russian fashion industry. The 6th issue featured more than 50 designers who presented their autumn-winter 2014/2015 collections during the Fashion Week.
Mercedes-Benz Fashion Week Russia Magazine is published twice a year to coincide with the new season of the Mercedes-Benz Fashion Week Russia.
Creative management of the project is provided by MEDIACRAT.
SPEAR'S Russia Wealth Management Awards by MEDIACRAT
The winners of SPEAR’S Russia Wealth Management Awards 2013 – Russia’s first annual awards for key private banking and wealth management industry players – were announced on the evening of December 5 in Moscow. “This marks the fifth year that we are celebrating the winners of the Awards. You can judge the state of the Russian PBWM industry next year by looking at those who won tonight,” said SPEAR’S Russia Editor-in-Chief Andrei Vdovin. The SPEAR'S Russia Wealth Management Awards gala was held at the Mossovet State Academic Theatre. The event was hosted by Ivan Urgant. Promsvyazbank was awarded Best Russian Private Bank over 2009-2013, URALSIB | Private Bank was named Russia’s Best Private Bank of the Year, and Alfa Bank won as the Most Innovative Private Bank in the country. Friedrich Wilhelm Raiffeisen and UBS were named Best Foreign Private Banks for wealthy Russians, the former in Russia and the latter abroad. Rietumu Banka held on to its leadership position among private banks in the CIS and the Baltic states for the second year in a row. Alfa Capital was first among asset management companies, while Oracle Capital Group was best among family offices. QB Finance won in the Start of the Year nomination. The fifth SPEAR’S Russia Wealth Management Awards also identified the best professionals in the private banking and wealth management industry in Russia.
BOLSHOI Sport Readership Increases by 38%
According to the most recent TNS Gallup Media research, the number of readers per issue of BOLSHOI Sport in Moscow has increased by 38%, growing from 115,200 for the period from June to August to 159,000 readers for the period from September to November 2013. The readership of one issue over the same period across the entire country grew by 37.1 percent, having reached 455,200 people.
The semiannual readership of BOLSHOI Sport in Russia grew by 22.7 percent for the whole country and reached 876,700 readers. This indicator also showed a positive trend both in Moscow – demonstrating an increase by 24.5 percent (to 231,500 readers) – and in St. Petersburg, with a growth of 21.5 percent (to 87,100 readers).
The BOLSHOI Sport magazine, headed by its Editor-in-Chief Alexei Nemov, has been published since late 2005. Creative and commercial management of the project is provided by MEDIACRAT.
Jason Gale Announces Moscow Lifestyle Awards
Jason Gale, a.k.a. Mister London, founder of London Lifestyle Awards, flew to Moscow to officially announce the launch of Moscow Lifestyle Awards. He shared the news on December 5, at the SPEAR’S Russia Wealth Management Awards 2013 ceremony.
“It’s now been 24 hours that I’m in Moscow – it’s a fantastic city, very lively and full of interesting people and events,” said Jason Gale. “With so many potential nominees, I think the Awards have a great future in the Russian capital.”
The Moscow Lifestyle Awards is expected to be held in Moscow in 2014, with MEDIACRAT and WATCH Russia as organizers. The Awards will evaluate the activities of individuals and companies that shape the so-called Moscow lifestyle, making Moscow one of the world’s most attractive cities. The Moscow Lifestyle Awards will be organized in the format of the award ceremony annually held in London.
Mobile Apps for BOLSHOI Sport and SPEAR'S Russia
The mobile version of BOLSHOI Sport magazine is now available for tablet devices running Google Android. The application lets readers download and read all the editorial material of the magazine, offers social media features and a way to send feedback to the editors and to Alexei Nemov, several years’ worth of back issues of the magazine, etc. You can download the app from Google Play.
A SPEAR'S Russia mobile app for iOS will also be launched in the near future. Its subscribers will have access to all the archived back issues of the publication as well.
BOLSHOI Sport, headed by its Editor-in-Chief Alexei Nemov, has been published since late 2005.
SPEAR’S Russia is the Russian language version of its British namesake, the most trustworthy and influential magazine for the world’s richest audience. Founder – PBWM Media, Editor-in-Chief – Andrei Vdovin.
Rivoli Perfumery Deluxe Edition
MEDIACRAT prepared an exclusive gift book, commissioned by Rive Gauche, marking the opening of a new niche perfume boutique of Rivoli Perfumery in St. Petersburg. The hand-numbered limited edition was published with a print run of 1,000 copies and will be distributed exclusively among the guests of the boutique.
This collectible cloth-bound book with gold engravings is dedicated to the best of fragrant creations, familiar only to a small inner circle of connoisseurs. Created from unusual or very expensive ingredients, they are the pinnacle of the high art of perfumery.