august ′10 Henkel in Armenia with MEDIACRAT

In the end of July employees of Henkel Russia, the Russian subsidiary of the global leader in laundry and home care, cosmetics, toiletries and adhesive technologies, visited Armenia for the annual conference dedicated to the company’s financial results in 2010. The trip to Armenia was organized by the Henkel office in Moscow and the event management divisions of MEDIACRAT Russia and MEDIACRAT Armenia.
As part of the 4-day trip, apart from the business congress a series of cultural and educational events was held in order to let Henkel employees discover Armenia, a small but expressive and extremely interesting country. Among the events organized were excursions to the best museums of Yerevan, visit to the Yerevan Brandy Company that produces the legendary Armenian brandy ArArAt, team building programs in the picturesque resort town of Tsakhkadzor.
Peter Guenther, President Henkel Russia, in a letter of gratitude made special mention of the professionalism, enthusiasm and exceptional client service that let MEDIACRAT team organize Henkel corporate trip at the highest level.

august ′10 CenterTelecom Annual and Social Reports by MEDIACRAT

At the request of CenterTelecom, MEDIACRAT prepared the company’s Annual Report 2009 and released it in a bilingual (Russian and English) format for the company’s Annual Shareholders’ Meeting.

Besides, at the meeting of shareholders the CenterTelecom Social Report was introduced for the first time. The Social Report was also prepared and released by MEDIACRAT.
MEDIACRAT has been providing custom publishing services for CenterTelecom since September 2009. In particular, MEDIACRAT publishes Otlichniy Journal, Russia’s first offline magazine about the Internet aimed at CenterTelecom’s teenage customers. Since March 2009, MEDIACRAT has also been publishing WEB Gramota magazine, the first Russian publication about the Internet for senior audience aged 50 and older. Besides, MEDIACRAT has developed and launched a specialized web portal for CenterTelecom aimed at children and teenagers interested in the latest Internet related news.

Creative and commercial management of all projects is provided by MEDIACRAT.

july ′10 PBWM.ru Launched

PBWM.ru, the first Russian Internet site devoted to Private Banking and Wealth Management has been officially launched. This is a joint project by PBWM Media, MEDIACRAT and Wealthbriefing.com, one of the best English language resources specializing in these subjects.
The objective of PBWM.ru is to provide information, analysis and opinions on a global scale, but viewed from the Russian perspective. SPEAR’S Russia magazine is to become the basis of the website. Since 2008 this magazine has been assiduously monitoring all existing trends in private banking & wealth management industry, as well as the formation of demand for new investment ideas and asset management services with a specific focus on wealthy individuals’ reaction to the existing offers. PBWM.ru is planning to report on a wide variety of aspects of private banking services online and through ‘live’ contact with the audience.

General manager of the project: Dmitry Gafin; editor-in-chief: Yevgeny Arabkin. Creative and commercial management provided by MEDIACRAT.

PBWM.ru

july ′10 Pernod Ricard Congress in Armenia

This June more than 250 Russia-based employees of Pernod Ricard, the world’s leader in premium alcohol, paid a visit to Armenia, the home of the legendary ArArAt cognacs, one of the key brands of the company. The event was organized by Pernod Ricard Eastern Europe Moscow office, Yerevan Brandy Company and the event departments of MEDIACRAT-Russia and MEDIACRAT-Armenia.
The agenda of the 5-day convention in Yerevan included the annual conference of Pernod Ricard Eastern Europe, as well as a series of cultural and educational events, thanks to which the company’s employees had a chance to take a fresh look at the ArArAt brand and the country of Armenia.
The program included special exhibitions in the best museums of Yerevan, concerts of the country’s top most highly acclaimed musicians, team building events in the most picturesque parts of Armenia.
The program was highly valued by the participants and by the management of the company.

july ′10 SPEAR'S Russia Editor-in-Chief to Introduce Russian Painter in Riga

Alexandr Gafin, SPEAR’S Russia editor-in-chief, helped to organize an exhibition of a Russian painter Vladimir Lemport. The exhibition will be opened on July, 30 in the exhibition hall of Latvia’s largest private bank, ‘Rietumu Banka’.
The exhibition is to introduce approx. 60 works of the painter: ceramic and bronze sculptures, pastel and China-ink graphics. The works were created in 1980-1900s.
Gafin, a member of ‘Rietumu Banka’ board of directors, states, that ‘the bank is planning a long-term partnership with Russian museums, private galleries and funds with a view to popularize the works of Russian masters of the XX century’. There are plans to bring the exhibition to the USA and France.
Alexandr Gafin is the editor-in-chief of SPEAR’S Russia, the most trusted and influential magazine for the world’s most affluent people. The project is powered by PBWM Media, the general manager: Dmitry Gafin. Creative and commercial management is provided by MEDIACRAT.

SPEAR'S

june ′10 Audience of BOLSHOI Sport Reached Over One Million Readers

According to the latest TNS Gallup Media survey conducted in December 2009 – April 2010, the semiannual audience of BOLSHOI Sport magazine increased by 12.6% compared to previous survey period and reached 1,037,300 readers.
Since the beginning of 2010, the BOLSHOI Sport publication frequency has been increased to 10 issues per year, while its print run has risen to 140,000 copies.
The audience of the online world sports gateway www.bolshoisport.ru is also showing positive growth dynamics. As of May 2010, the overall audience of the project launched in the beginning of this year reached 94,363 visitors, up by 60% since April.
Creative and commercial management of both projects is provided by MEDIACRAT.

BOLSHOI Sport Made in Future

june ′10 100 Legends of ArArAt by MEDIACRAT

The legendary Armenian brandy ArArAt (Pernod Ricard) in cooperation with MEDIACRAT developed an innovative concept of the 100 Legends of ArArAt promotional program for on-trade channels.
100 Legends of ArArAt is a unique collection of the ancient Armenian legends, put together by historians and ethnographers in Armenia and illustrated by modern Russian artists of the Tzeh group. As part of the promotional program, every visitor of an on-trade establishment when ordering a glass of ArArAt will receive a gift envelope with one legend inside. A desire to collect the full set of legends will stimulate repeat orders.
«A gift must carry an emotional and intellectual value to ensure consumer involvement into the world of ARARAT. That is how we came up with the idea of a new project, 100 Legends of ARARAT. We received an innovative promotion instrument that fully corresponds to our goals and to the ArArAt brand platform. It offers a low cost simple implementation mechanism that stimulates repeat orders and does not require the involvement of additional personnel», ArArAt announced in an official press release.
In the nearest future ArArAt and MEDIACRAT are planning to publish 100 Legends of ArArAt in a book format in Armenian, Russian and English languages. In addition, the exhibitions of the illustrations created for the project are expected to be held in Moscow and Yerevan. The unique content of the project is likely to be communicated through other channels as well.
ArArAt is one of the key brands in the portfolio of Pernod Ricard Eastern Europe, which is a division of Pernod Ricard Group, the world o-leader in wines and spirits.

Creative and commercial management of the project is provided by MEDIACRAT.

june ′10 Audio Editions of MEDIACRAT Magazines

Starting in May 2010, the audio editions of SPEAR’S Russia, WATCH Russia, FRAME Russia, AQ Russia and BOLSHOI Sport magazines will be available online at Textone.ru. The articles are read by professional narrators and recorded for playback on a computer, mobile phone or an MP3 player. The recordings can be acquired by sending a text message from a mobile phone to the Textone.ru
Textone.ru offers a large selection of articles published in Russian periodicals in the audio format. Sample recordings are offered at the website for customers who would like to test the service.
WATCH Russia, FRAME Russia, AQ Russia and BOLSHOI Sport magazines are published by UNIMEDIA. SPEAR’S Russia is published by PBWM Media. Creative and commercial management of the projects is provided by MEDIACRAT.

BOLSHOI Sport WATCH Automobile Quarterly FRAME SPEAR'S

april ′10 SPEAR’S Russia aboard British and Qatar Airways

Starting mid-April SPEAR’S Russia magazine will be distributed aboard British Airways and Qatar Airways flights.

The magazine will be available to the British Airways passengers flying first class from Moscow to London (Heathrow), as well as to Qatar Airways passengers flying first class from London (Heathrow) to Moscow. Since October 2009, SPEAR’S Russia has also been available to Transaero passengers flying premium classes to all destinations.

SPEAR’S Russia is the Russian version of the most trustworthy and influential European (London, UK) magazine for the world’s richest. Founder – PBWM Media, Editor-in-Chief – Alexander Gafin, General Manager – Dmitriy Gafin.

Creative and commercial management of the project is provided by MEDIACRAT.

SPEAR'S

april ′10 BOLSHOI Sport, Yerevan Magazines Show Audience Growth. Frequency, Print Runs Increased

According to the latest TNS Gallup Media report, in the first quarter of 2010 the semiannual audience of BOLSHOI Sport magazine grew by 33% to 920,600 readers.

In the first three months of the year the semiannual audience of Yerevan magazine also showed substantial growth (24%) reaching 254,000 readers.

Since the beginning of 2010 the print runs of BOLSHOI Sport and Yerevan have been increased to 140,000 and 180,000 copies respectively.

In addition, starting this year the publication frequency of both magazines has also been increased. Since 2010, BOLSHOI Sport will be released 10 times and Yerevan will hit newsstands 11 times per year.

BOLSHOI Sport magazine is published by UNIMEDIA. Yerevan magazine is published by Ethnopress.

Creative and commercial management of both projects is provided by MEDIACRAT.

BOLSHOI Sport Yerevan

april ′10 SPEAR’S Russia Editor-in-Chief to Bring U2 to Russia

Alexander Gafin, the Editor-in-Chief of SPEAR’S Russia, has become one of the organizers of U2 tour in Russia.

The first Russian concert of the legendary Irish band will take place on August 25, 2010 at Luzhniki arena as part of the world U2 360 Degree Tour. Thanks to the stage that was created especially for the U2 show and display of the concert at extra-large LCD screens, every fan will have a chance to enjoy close-up view at the stage form any corner of Luzhniki arena.

Snow Patrol, the acclaimed UK’s rock luminaries, will perform at U2 show in Moscow as special guests.

Alexander Gafin is the Editor-in-Chief of SPEAR’S Russia, the Russian version of the most trustworthy and influential European (London, UK) magazine for the world’s richest. Founder – PBWM Media, General Manager – Dmitriy Gafin. Creative and commercial management of the project is provided by MEDIACRAT.

SPEAR'S

march ′10 Yerevan Magazine to Launch Advertising Campaign in Moscow and Other Regions of Russia

In spring 2010 Yerevan magazine will be released with a restyled concept introduced under supervision of the new Editor-in-Chief. The large-scale advertising campaign as well as additional distribution program will be launched in Moscow and other regions of Russia to further promote the publication.

The restyled Yerevan with Serj Tankian, System of a Down frontman, on the cover will hit newsstands in April. Alexei Aslaniants, former head of the European guide-books division at Afisha Publishing House, was appointed the magazine’s new Editor-in-Chief.

Over 250 billboards on the streets of Moscow, Krasnodar, Rostov-on-Don, Sochi and Novorossiysk will carry the new image of Yerevan magazine as part of the advertising campaign, which will be held from April 1 until April 30, 2010. The large-scale Yerevan sales expansion program will also be launched in these Russian cities.

Commercial management of the project in Russia is provided by MEDIACRAT.

Yerevan

march ′10 New Magazine for CenterTelecom

At the request of CenterTelecom, MEDIACRAT is preparing for release «WEB-Gramota» [WEB Skills], a new magazine in the format of an Internet guide. The publication will be aimed at senior audience (50+). The main goal of the magazine will be to help inexperienced Internet users make sense of the online environment and learn to take advantage of main opportunities offered by the web.

«WEB-Gramota» magazine is not the first joint project of MEDIACRAT and CenterTelecom. Since September 2009, MEDIACRAT has been publishing Otlichniy Journal [Excellent Magazine], which serves as a gateway to Internet for children and youth. MEDIACRAT has also developed and launched a specialized online community for schoolchildren interested in latest web developments.

Creative and commercial management of the project is provided by MEDIACRAT.

march ′10 SPEAR’S Russia and Knight Frank to Host Meetings with Nick Candy

Knight Frank in partnership with SPEAR’S Russia invites the magazine’s readers to individual meetings with Nick Candy, the largest developer in the luxury real estate market of London.

Nick Candy will be visiting Moscow for just two days, March 22 and 23, to introduce One Hyde Park, one of the most outstanding residential real estate projects in the world, to affluent Russians.

One Hyde Park is being constructed in Knightsbridge, one of the most prestigious districts of Central London. The project’s architect Richard Rogers is well known for such his creations as Centre Georges Pompidou in Paris, the European Court of Human Rights building in Strasbourg, Millennium Dome in London. One Hyde Park comprises 80 apartments, including four penthouses and underground parking. The average floor is 850 to 1,000 square meters. The complex includes a 22-meter ozone swimming pool, two fitness centers, two saunas, squash court, golf training simulator, two yoga rooms, SPA-center, private cinema, wine cellar and storerooms, wine tasting hall, conference and relaxation rooms. One Hyde Park residents will be serviced by Mandarin Oriental five-star hotel network representatives.

To obtain additional information about the project or to set the date and time for a meeting with Nick Candy, please contact the Knight Frank representative office in Russia at +7 (495) 981 0000.

SPEAR’S Russia is the Russian version of the most trustworthy and influential European (London, UK) magazine for the world’s richest. Founder – PBWM Media, Editor-in-Chief – Alexander Gafin, General Manager – Dmitriy Gafin. Creative and commercial management of the project is provided by MEDIACRAT.

SPEAR'S