Commissioned by Pernod Ricard Eastern Europe, MEDIACRAT developed a packaging design for a limited-edition collectible series ArArAt Akhtamar brandy. The release of the vintage was timed to coincide with the 90th anniversary of Sergei Parajanov, a famous Soviet film director, screenwriter, and artist known as the creator of a unique cinematic language.

The design of the Akhtamar brandy packaging features the same visual elements from Parajanov’s principal cinematic experiment – the film The Color of Pomegranates dedicated to the Armenian poet Sayat Nova with the lead role played by Sofiko Chiaureli. Her image became the key design element of the Akhtamar brandy packaging.

The Akhtamar limited-edition collectible series was presented in Moscow at the art show The Color of Pomegranates organized by the Solyanka State Gallery together with the Yerevan’s Sergei Parajanov Museum and supported by ArArAt.